Gruber credited Apple with perhaps waking up to the reality that at some point, the App Store approval process went off the rails. “That Schiller was willing to respond in such detail and length, on the record, is the first proof I’ve seen that Apple’s leadership is trying to make the course correction that many of us see as necessary for the long-term success of the platform. The improvement I consider most important is a significant focus on fairness, consistency, and common sense in the App Store review process,” he wrote.
Perhaps now that the FCC is taking a closer look at the Google Voice debacle, Apple will now start to finally give developers and iPhone users some specific input on the criteria it uses to approve or deny iPhone applications. To this point, the process has been a black box, frustrating developers time and time again.
(Credit:James Martin/CNET)
But while the debate over Ninjawords will rage on, what’s perhaps most significant is that Apple has directly commented on its decision-making process regarding the approval or rejection of a specific iPhone application. As far as I can tell, Apple has never done this in the year-plus history of the App Store, with the notable exception of Baby Shaker. But even then, Apple didn’t explain the reasoning behind its decision to approve an application it eventually called “deeply offensive.”
The developer of Ninjawords isn’t exactly mollified by Apple’s reasoning. “Apple may slap a 17+ rating on our app and wash their hands, saying ‘you’re not required to censor your app’, but at the same time, they’re putting a great deal of pressure on us to do so. Who wants to be the only illicit dictionary on the App Store?” said Phil Crosby of Matchstick, which created the application. Crosby and Gruber noted that several other dictionaries in the App Store contain language that some may find objectionable yet are not required to carry the equivalent of an R movie rating.
Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.